You can buy it here:
ICA, Coop, Hemköp, Willys, Pressbyrån, OKQ8 Statoil, Preem, Arlanda
During the autumn we will launch a celebrity magazine in Sweden, “Posh24.se”. The magazine is being published with the help of the Swedish publisher Egmont Kärnan. “Posh24.se” will compete with other Swedish titles such as “Veckans Nu” and “Hänt Bild”, although the focus is on a slightly younger audience (women 15-35 years). Read more here.
Today we launch a celebrity index where we list the hottest celebritieas and celebrity events from the previous month. Below you find a summary of the index for May (click here for the complete index)
- The most important celebrity news was the premiere of Sex and the City 2.
- The most popular celebrity was Miley Cyrus.
- The hottest newcomer in May was Rosie Huntington-Whiteley.
“Sex and the City 2″ premiered the June 27th in Sweden and Posh24 selected togehter with Spotify and Bonners Ilike-network to promote the movie. We used different marketing channels: newsletter, Facebook, articles on the site with Youtube clips, banners and a contest with tickets to win. The marketing campaign was a huge success and the viral effect was very successful. Read more about Nordiska Films marketing strategi on Dagens Media (Swe).
After a successful launch in Germany it’s soon time to decide which our next market will be? Will it be France with a great reach or the Netherlends where the potential revenues are promising? What do you think?
To create a viral effect for Posh24.de in Germany we introduced “Posh24 Blog Awards”. We have contacted and nominated popular blogs and our visitors have voted for their favourites in the categories: fashion blogs, lifestyle blogs, celebrity/fan blogs. The first category was the fashion category with many thousand votes. [url=http://www.posh24.de/deutsche_modeblogger/wer_ist_der_beste_modeblogger_im_deutschsprachigen_raum]Clich here to check out Blog Awards[/url].